IGA has kicked off a two-part television campaign featuring brand ambassador Anh Do and the campaign mascot Lockie the padlock.
General Manager Marketing of Metcash Food & Grocery, Michele Teague, said “It is time that the public is made aware that IGA can not only match the national chains in price but deliver a better value shopping experience, with our ranging of shoppers’ favourite brands and service delivered by the local staff and owners of the supermarkets.”
Watch the 15 second IGA spot.
Creative Director/Writer: Paul Knights
Senior Art Director: Paul Tilley
Producer: Chris Ford
Production Company: Film Graphics
