Local Heroes

5 April 2011
 

Advertiser: Commonwealth Bank

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Commonwealth Bank has launched a campaign supporting eight "local heroes" nominated for an Australian of the Year Award.

Created by BMF, the campaign brings together the eight Australians with eight executives from Commonwealth Bank to provide ongoing help and mentoring.

The campaign features each local hero on in-branch posters throughout their state or territory, video interviews on the Commonwealth Bank website and social media integration.

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