Online travel company Expedia has rolled out a campaign featuring bucket lists of experiences for varying passions such sports, food and art.
The campaign, called 'Listopedia', collates lists of 'necessary' experiences based on consumers' interests, such as Ultimate Hotel Bathtub Bucket List or The Birthplace of Sport Bucket List. It is running across social media and the Expedia blog. Consumers are invited to suggest lists using the hashtags #listopedia and #bucketlist.
Expedia ANZ director of brand marketing Louise Crompton said: "At Expedia, we truly believe in living life to the fullest – doing the things you love and doing them more often. It is from this belief that Listopedia was born, bucket lists based on niche passions like food, sport, music and fashion just to name a few.”
