Life's Most Important Answers

14 April 2011

Advertiser: The Royal College of Pathologists of Australasia

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The Royal College of Pathologists of Australasia (RCPA) has launched an outdoor campaign to raise awareness of the importance of pathology.

Created by The Hallway, the campaign attempts to create an emotive message based on the "basic human questions" for which pathology provides answers.

The agency is currently in talks with RCPA regarding other possible media channels.

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