Creatives: Fabio Abram, Braulio Kuwabara
Producer: Stink Productions
Director: Adam Berg
Euro RSCG London have launched the global Dulux ‘Let’s colour’ campaign – with a TV execution that celebrates a series of community painting events - called ‘Dulux Walls’.
The campaign film, directed by award winning Adam Berg, is a celebration of the ‘Let’s colour project’ and launches online with a 120 second version.
The film will launch on-line on YouTube and then roll out on TV in local markets across the world, beginning with France.
The ‘Let’s Colour Project’ is a global activation idea centred on a series of painting events that happened over the last 4 months in the UK (Virginia Primary School, Tower Hamlets, London), France (Aulnay sous Bois, Paris ), Brazil (Lapa, Rio de Janeiro) and India (Chandpole Chowki, Jodhpur).
Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Each event was filmed for the TV execution.
Euro RSCG London not only documented the events for TV executions – but also for documentaries, a ‘making of’ film, blog, website, social media on Twitter and social networking sites including Facebook and Orkut.
Nearly 7000 litres of paint were used in the painting events and close to 500 volunteers took part in the project.