Lead the Way

10 September 2013
 

Advertiser: Defence Force Recruiting

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Navy officers lead the way, from the top, the bottom, in front, from behind. From everywhere really. And an ad from the Defence Force lays it out beautifully so you too may think about joining the ranks.

The creative emphasises team work and the variety of jobs and specialist skills a career in the Navy can offer.

“Teamwork is an integral part of Navy life and, in this team-oriented environment, Navy officers lead in a unique way,” said Navy marketing manager Anthony O'Brien. “I think this commercial is an emotive communication piece which effectively portrays the range of fulfilling careers, rewarding experiences and leadership opportunities the Navy has to offer.”

The campaign will run across TV, cinema and digital platforms.

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