Alcohol brand Jack Daniel's has launched a $4.5 million campaign to herald the release of its new Tennessee Honey whiskey. The new product is the first released by the brand in over a decade, and hopes to "welcome the next generation of drinkers to the Jack Daniel's Family" with the campaign.
Created by Arnold Furnace, it features the product's King Bee ambassador and will lead with a television spot. It will also be promoted via a pop-up bar in Sydney and Melbourne, and will screen across cinema, online and social media platforms including the Jack Daniel's Facebook page.
