Pacific Magazines has launched a multi-platform campaign for its flagship title, New Idea, to coincide with the release of its 110th birthday issue.
The campaign carries the tagline 'It starts with a New Idea', and will feature executions across television, cinema, print, online, social media and point-of-sale. It will also feature a Facebook campaign called ‘New Ideas that Changed My World’, created by digital agency The Farm, which is launching today (30 July 2012).
View the commercial here.
