New Zealand Lotteries has rolled out an Instant Kiwi Stratchie campaign called 'It Pays To Push Your Luck'.
Created by DDB NZ, the campaign features 21 differing executions that will screen across television and online. Stand-up comedian Jesse Griffin fronts each of the spots, with direction by Summer Heights High and Angry Boys director Stuart McDonald.
They will launch 9 June 2012.
