irreTwistable

25 May 2010

Advertiser: Twisties

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Production:Oktobor
Director:Gary Sullivan
Artists:Craig Speakman, Gary Sullivan, Geoff Kirk-Smith, Patrick Blades, Craig Baxter, Andrew Archer

Production: Oktobor

Director: Gary Sullivan

Artists: Craig Speakman, Gary Sullivan, Geoff Kirk-Smith, Patrick Blades, Craig Baxter, Andrew Archer

See the full "irreTwistable" TVC.

Saatchi & Saatchi Malaysia, in conjunction with visual effects, animation and digital creative convergence studio Oktobor, have released a 60" TVC for Twisties that is completely computer generated. 

The idea of the campaign is to appeal to "cool" kids, the same way a music video would. 

Alongside music the ad’s theme is ‘irreTwistable’ and is centred around all of the characters in the TVC trying to grab an elusive pack of Twisties as it dances through each scene.

The Twisties full CG TVC is airing on free to air channels and cable channels across Malaysia.

 

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