Holden has launched a television spot promoting the brand launch of its racing team with the tagline, 'I Bleed Red and This Is My House'.
Created by Boilerroom, the campaign aims to reflect the culture and passion of the racing team and stars some of its drivers.
The campaign is also comprised of new imagery and graphics that will feature on all print and out-of-home promotional executions.
The television spot launched 16 February 2012.
