Rice brand SunRice has evoked the cultural milieu of Thailand and Spain for its latest campaign.
Shot in Thailand and Spain, the campaign was designed around the theme of 'Hundreds of Grains. Millions of Possibilities'. There are also print executions.
SunRice senior marketing manager Craig Young said: "This new campaign brings to life inspiration around rice and a path to exotic cuisines. Building on Australian consumer's love of food and cooking, we wanted to empower them to try more great rice dishes."
Copywriter: Tim Brown
Art director: Pete Buckley
Production company: Film Graphics Entertainment
