Tourism NT has kicked off a PR-led experiential and social media campaign to draw attention to the Northern Territory's Camel Cup Festival.
Created by Eleven PR, the campaign gives people the chance to win Festival Territory trips every Wednesday throughout July.
A Facebook application created by Whybin\TBWA\Tequila allows users to insert their face on a customisable picture of a camel to send to friends, with each card going into the prize draw.
