Birds Eye has launched a new campaign that has the Birds Eye birds, Brock, Goldie and Chip competing for the Hot Chips Cup.
BWM's deputy creative director, Gus Johnston said “The new Hot Chips range brings to life the Birds Eye characters in a fun way to reach families looking for that special weekend treat. The playfulness of the execution underlines the nostalgic use of the chip cup, something Aussie families can really respond to.”
The campaign will run across TV, out-of-home, POS and social media.
