New Zealand beer Export 33 targets women in its latest tongue-in-cheek campaign by encouraging women to get their partners to drink the slow-brewed beer.
The spot features a dreamy guy in a tuxedo, playing a piano who poses strange scenarios around why men who drink Export 33 are drinking it for the woman in their life.
Director: Tim Bullock
Creative Director: Levi Slavin
Producer: Craig Sinclair
Production company: Prodigy
