Hawkspotter

27 June 2013
 

Advertiser: Adidas
Creative Agency: Naked Communications (VIC)

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Are you a Hawthorn fan and want to know where other fans hang out on game day? Adidas has got you covered with a new iPhone app that connects fans and helps them celebrate or commiserate together.

Fans can register through the app or login via Facebook to be able to use the 'fan finder' for three hours before, during and after the match. The app also allows people to find events and where other fans are congregating.

Adidas brand director, Brooke Ruscuklic said "As a proud sponsor of Hawthorn, we were looking to engage fans in a meaningful and relevant way, whilst supporting the club and players. The ‘Hawkspotter’ allows us to do just that – a world-first application allowing Hawks fans to come together and support their team.”

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