Harden Soul

16 August 2013
 

Advertiser: Foot Locker US

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Foot Locker US has NBA star James Harden trading his basketball skills for singing skills (or lack thereof) in a funny new campaign.

Listen to the full song and judge for yourself whether or not Harden should stick with NBA or if his interesting lyrics could make him the next chart topper.

Production: O Positive
Director: Jim Jenkins
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill and Dan Lucey

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