To promote the brand's 100% natural soft drinks, Capi Sparkling has served up a series of quirky spots featuring a wild jungle man who seems to enjoy making people feel uncomfortable.
Director Steve Ayson said "Getting the character right was a lot of fun. He had to be the right balance of authenticity and idiocy. The guy we found brought a unique sense of both to the table."
To watch the 'Congo' spot, click here.
To watch the 'Natural' spot, click here.
To watch the 'Bite' spot, click here.
Production: The Sweet Shop
Director: Steve Ayson
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gillmore
