Woolworths has found a way to rumble consumer's stomachs with its outdoor hot cross bun scented campaign.
The initiative uses outdoor panels that project the scent of freshly baked hot cross buns to encourage consumers to step in store to purchase the product.
Reed Pacific Media's marketing manager, Doug McNamee said “Reed Pacific Media is very excited to have partnered with Woolworths again, for another exciting scented advertising project. Everyone loves the smell of hot cross buns, so it’s a real treat to bring the aroma to life for Woolworths’ Happy Feaster campaign.”
