Meat and Livestock Australia (MLA) has rolled out a new television spot called 'Happy Beefgiving Day', showing Julia Gillard and Tony Abbott as giant hot air balloons. The spot, shot outside Canberra's Parliament House, shows a group of chefs barbequing and preparing meals of beef.
The campaign created by BMF with production by Cutting Edge, encompasses television, print, out-of-home and online executions, and is supported by activity on the 'Nothing Beats Beef' Facebook page.
