Sanofi Consumer Healthcare has rolled out a campaign for its new Betadine Sore Throat Gargle, called 'Guess That Gargle'. The campaign will be led by a competition on the brand's Facebook page, giving Australians the chance to win $1,000 every week by guessing the national anthem being gargled.
It will also encompass digital, television and out-of-home executions, and was created by Publicis Healthcare Communications.
