Coca-Cola UK is encouraging consumers to take lifestyle tips from their Grandpa with the tagline 'Live like Grandpa did: Move more, eat well, take it easy' and of course, drink Coke.
The ad shows a side-by-side comparison of a grandpa and grandson living their daily life with the grandpa eating healthier and taking a lunch break in the sun while the grandson eats more, doesn't leave his desk and rushes around all day.