Boutique hotel brand Peppers has launched a national $1.4 million campaign promoting its 'Gourmet Food Trail', which is a series of events, packages and offerings set to feature in all of its retreats, resorts and hotels over the next 12 months.
The campaign is a collaboration with food and wine magazine Gourmet Traveller, and will be supported by the Nine Network, encompassing a series of television, digital, print and social media executions. The television spot features wine critic and Gourmet Traveller Wine magazine contributor, Nick Stock, together with three Peppers chefs.
