Primo Smallgoods has launched a campaign drawing on the iconic 'rose petals' scene from American Beauty. But with bacon. Delicious, greasy bacon.
Created by Ogilvy, 'Good Morning, Bacon' targets Australians "who simply get lost in their love of bacon and the emotions the smell and taste of bacon evokes".
It's the first campaign for Primo Smallgoods by Ogilvy since being appointed as creative agency late last year.
Ogilvy Australia chief creative officer Steve Back the TVC aimed to reconnect with Australians who love quality bacon and like to get "lost in their bacon moment, whatever that moment may freakishly be".
"People who love bacon will get this ad. Hopefully they’ll try and recreate the scene at home, sending sales through the roof. It’s memorable and is vastly different for the category," he said.
"Ash and his team at Curious have done an awesome job of making the product look fantastic. It’s definitely a piece of work we’re really proud to have created for our client.
"We're simply celebrating Aussies’ love of bacon. If you love bacon, you really love it. With the smell and taste of great quality bacon – you can’t help but get lost in that moment. I’m pretty sure we’ll have vegetarians sneaking a kilo in the trolley in no time at all."
The 15- and 30-second TVCs launch on free-to-air TV and online today, with out-of-home, digital and in-store executions to follow.
Credits
Chief Creative Officer: Steve Back
Creative Group Head: Shaun Branagan
Senior Art Director: Wellison D'Assuncao
Senior Copywriter: Scott Mortimer
General Manager: Nathan Quailey
Senior Account Director: Isabel Cox
Account Manager: Gemma Troup
Senior Planner: Ryan O’Connell
Channel Planning: Clare Robinson
Agency TV Producer: Gabe Hammond
Director: Ash Bolland, Curious
Producer: Tara Riddell
DOP: Lachlan Milne
Editor: Bernard Garry, The Editors
Post House: ALT.vfx
Media at Neo: Lauren Etcell, Tricia Tan, Joylene Mak
Ogilvy Action: Marcus Millgate, Kate Warren-Smith, Sandy Field
Primo Smallgoods: Rob Lederer, Ian Hancock, Mirabel Rosar, Amy Pareezer
