Levi's has unveiled a campaign with the tagline "Go Forth", featuring the Charles Bukowski poem "The Laughing Heart".
Created by Wieden + Kennedy, the Facebook campaign is based around aiding "pioneers" in affecting positive change. The campaign will leverage Levi's Facebook fanbase by drawing attention to four pioneering organisations to help raise donations, with the first being clean water organisation Water.org.
The remaining pioneers to be promoted on the page will be announced on August 29, September 8 and September 19.
