Medibank is urging customers to “go beyond the tax break” in the latest installment of its Generation Better campaign, or #GenBetter as the hashtaggers know it.
The campaign, created by Whybin TBWA, is to promote Medibank's health care insurance in the lead up to the end of the financial year. It reminds customers that health cover is like a puppy at Christmas - it's for life, not just June.
Generation Better is running across TV and social media.
Credits:
Creative: Whybin TBWA
Media: Huckleberry
