Consumers are more aware of free-range meat and eggs but what about free-range bread? Abbott's Village Bakery has launched a creative campaign that features giant loaves of bread trotting through paddocks.
The initiative aims to promote the health factors of the bread brand as free from artificial colours, flavours and e-numbers.
George Weston Foods marketing director Graeme Cutler said "We needed to tell the Abbott’s Village Bakery story in a unique way. BMF solved that for us with the free-range concept. We are very pleased with the result”.
The TVC will launch on 3 March and will be supported by social media and out-of-home.
