Qantas Frequent Flyer has launched its latest campaign featuring the Mars Rover's sister, 'Curiosity', who aims to show consumers all the ways you can accumulate Qantas Frequent Flyer points without having to leave the ground.
The campaign will run across commercial television from 16 June and will be supported by print, digital, out-of-home and social media platforms.
Sudeep Gohil, CEO Droga5 said “Being able to use such a likeable and unique personality has made this campaign something really different. Curiosity moves, she makes eye contact and she communicates in a way that seems very human.
“Her globally recognised role as the bold exploratory Mars rover means she is the ideal character for a campaign based around discovery, especially for a brand that is as contemporary as Qantas Frequent Flyer."
