For a lifetime of good times video
You meet the guy of your dreams, in the car of your dreams. That's what Toyota wants you to believe anyway.
Dentsu Australia launches its first ad for Toyota Corolla since winning the account, with this boy-meets-girl love story.
The ad sees the couple experience all their first moments: dating, marriage, buying a house, weekend getaways – all with the help of the Corolla, using the tag line, 'For a lifetime of good times'.
CREDITS:
Dentsu CEO – John O'Connor
Creative director – Pete Ogden
Designer – Lucy Edison
Account director – Andrew Henderson
Producer – Baz Milas
Production company – Heckler
Toyota divisional manager of marketing – Brad Cramb
Corporate manager of brand communications – Peter Hampson
