Arnott's has launched a campaign to promote the debut of 'Roadies' Shapes into the New Zealand market.
The campaign is comprised of three seperate television spots called 'Distraction', 'Reach', and 'Swapsie'. With the tagline 'Feed the Manchild'; the commercials depict humerous roadtrip scenes showing three 'manchildren' in their efforts to do exactly that.
The campaign launched on 22 January, and runs across television, online, and out-of-home.
Arnott's Roadies "Reach" TVC - AdNews
Arnott's Roadies "Swapsies" TVC - AdNews
