Facebunch

2 August 2011
 

Advertiser: Cancer Council
Creative Agency: Igloo – Melbourne

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The Cancer Council has launched a social media initiative to raise awareness of the upcoming Daffodil Day.

Created by Igloo, the "Facebunch" tool "lets you just say thanks to someone for doing something awesome", with the chance to win real flowers.

The campaign, which features celebrity chef Pete Evans, sits on the Daffodil Day Facebook page.

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