Jaguar has partnered with Shazam to create a Shazam-enabled television commercial. The app allows viewers to see inside the new F-Type model by moving their phone around.
Viewers can also rev the engine with the virtual pedal on the Shazam app as well as receiving information on the model.
Shazam’s regional sales director for APAC, Steve Sos said “This is an amazing campaign that truly demonstrates the immersive qualities of the Shazam second-screen experience by extending people’s engagement with the Jaguar brand, and because the tag lives on in people's tag lists, they can interact with the campaign anytime, wherever they are, whatever they're doing.”
The campaign will run across TV and digital.
