Experience Disadvantage

The Smith Family has launched a social media campaign as part of its Christmas Appeal which aims to expose the impact of disadvantage on young Australians.

Created by digital agency TheFARM, the interactive Facebook video gives users the opportunity to experience the effects of disadvantage for themselves, bringing their own Facebook friends into the narrative to highlight the isolation and loneliness that often accompanies children who grow up in families with financial difficulties.

The application is supported by Facebook ads and wall updates.