Beauty Mate has launched a multi-platform campaign for its male grooming products, promoting the idea that "Every bloke deserves to punch about his weight".
The campaign features a television spot called "Guy VS Girl", created by Big Dog Productions, that humerously compares the differences between men's and women's beauty regimes.
The campaign also features print, radio and digital aspects - created by 10 feet tall - which will feature as posters, in press ads in the Herald Sun for Valentine's Day, on radio stations Nova and 3AW, and on mirrors in toilets in bars across Sydney and Melbourne.
There is also a competition accompanying the campaign on Beauty Mate's Facebook page, which gives men the chance to win the "Ultimate Boys Weekend" worth $2000.
