| Advertiser: | Bulla Dairy Foods |
| Creative Agency: | The Bridge |
| Added: | 19 January 2012 |
Bulla Dairy Foods has launched a summer campaign for Splits ice cream, "Enjoy Every Splits Second".
The campaign was developed by The Bridge to help parents and their children get active. The Splits Summer Games app was created by Grey Melbourne.
The promotion includes new packaging, with advertising across in-store, radio, print, online and social media.
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