Huggies is promising big dreams in its latest campaign for Huggies DryNites Pyjama Pants.
“For big kids, becoming dry is a journey, said Jane James, senior brand manager at Kimberly-Clark. "Often night-time dryness can take a long time, and this can really affect their self-esteem.”
“The new commercial shows that Huggies DryNites allow kids to wake up dry, giving them the confidence to dream big and let their imaginations run wild."
The campaign will run across digital, in-store and TV.
Credits:
Agency: Ogilvy & Mather Sydney
Creative director: Russell Smyth
Senior art director: Heather Sheen
Senior copywriter: Jenny Mak
TV producer: Gabe Hammond
Head of planning: Gerry Cyron
Business director: Scott Chalcraft
Senior account director: Carolina Briscoe
TV production: ONE20
Director: Nick Robertson
Post production: Method
Digital production: DT Sydney
