Beer brand Carlton Draught has launched an AFL themed mobile application called 'Draught Pick', that lets football fans interact live with every AFL match and compete with both friends and strangers.
Created by Clemenger BBDO Melbourne, 'Draught Pick' includes tipping, trivia and half time polls, and gives users the chance to win prizes after each round. The application also contains a 'Draught Finder', which alerts users to their closest pub serving Carlton Draught.
The application is being promoted via the Draught Pick website, and will be supported by further executions across print, television, radio and online.
