Is it too late to do the Gatsby thing? UK betting brand Ladbrokes doesn't think so if its entry campaign is anything to go by.
The work is designed to introduce the Ladbrokes name to Australian gamblers in a category not short of players.
Ladbrokes only made a foray into Australia in the past few months while the likes of William Hill have here been for longer.
The campaign was developed by Brisbane agency Engine Group.
“We are delighted with the work Engine has produced and going by customer acquisition performance, it is certainly engaging with the punting public,” said Ladbrokes general manager of marketing and communications James Burnett.
Engine Group managing director Tim Weger said: “The creative work is distinctive and designed to give Ladbrokes a unique personality and introduction to the Australian market at a time when the whole category is fighting for market share during the Spring Carnival.”
