Pedigree has rolled out an experiential cinema campaign as part of its annual Adoption Drive, featuring two emotion-fuelled short films in an attempt to demonstrate the power of a donation.
Created by Colenso BBDO, the campaign saw movie-goers issued with either yellow or red glasses depending on whether they had made a donation before the movie, with that forming the basis for the dog's soon-to-be fate on the screen.
View the 'Rescued' spot.
