Diversity Works

SBS has launched a print and online campaign that aims to highlight how the TV station caters for all audiences by providing content that could be hard to find somewhere else.

SBS Media Sales Director Andrew Cook said “There are many media owners talking the same type of content to the same type of people. We believe that SBS offers authentic content, and by adding SBS to a media schedule you access a richly diverse and distinctive audience that is hard to find elsewhere, and better reflects the true diversity of Australia."

The campaign will run from now until mid-March.