Virgin Mobile has launched a campaign to promote its latest charity initiative Covers for a Cause which aims to raise money and awareness for the Salvation Army's Oasis Youth Support Network.
It features a range of limited edition mobile phone covers designed by Sir Richard Branson, singer/songwriter Natalie Imbruglia, Fashion label Ksubi and Oasis support recipient, Dean Good. The covers retail for $35 each, with the entire amount donated to Oasis.
The campaign is running primarily across the Virgin Mobile Facebook Page via an F-Commerce application, and will be supported online by Virgin Mobile's website. It will also feature in-store POS and radio spots.
