Cost cutting costs lives. That's the message being pushed by the Victorian Fire Services in a new campaign aimed at targeting voters ahead of the state election later this year.
The campaign has been created by The Reactor, and will include posters, flyers and out-of-home executions. The agency's Phil Childs said: "There a lot of special interest groups wanting their issue to be front of mind on election day. With that amount of competition in the marketplace we knew we needed a clear, simple message to help the Victorian Fire Services get their voice heard.”
