AirAsia is calling on the ultimate awkwardness to promote the need to escape it all in its latest campaign.
The new spot by Publicis Mojo, called 'Come Back Refreshed', features a divorced parent re-discovering his youth. Unfortuantely this all happens at his son's house, forcing a clear desire to escape.
As the advert closes on the line: “if you need an escape, we can help.”
Credits
Client: AirAsia
Agency: Publicis Mojo
