Calvin Klein celebrates 20 years of the ck one fragrance by showcasing modern culture of “individuality, self-expression and digital identity,” or what is better known as “the selfie” takeover.
The video makes the modern world seem a bit seedy, like the 1970's but with iphones and a need to share everything of every day of every hour, usually when you're half clothed, according to ck's new advert.
The video features famed rock n rollers such as electro-pop singer Kelela as well as fashion photographer Michael Bailey Gates.
Mother New York was the creative for this campaign which is to be released this July.
Credits:
EDITORIAL: ck one
IMAGE CREDIT: Mario Sorrenti
AGENCY: Mother New York
