Challenge Yourself
| Advertiser: | Army Reserve |
| Creative Agency: | George Patterson Y&R Melbourne |
| Added: | 03 February 2012 |
You need Flash player 9+ and JavaScript enabled to view this video.
Click on thumbnails :
The Army Reserve has kicked off their latest recruitment campaign, encouraging everyday Australian's to "Challenge Themselves".
The campaign shows civillians pulling apart their clothes and releaving Disruptive Pattern Combat Uniforms. It is the first major recruitment campaign for the Army Reserve since 2005.
The campaign will run across television, cinema, print, and out-of-home.
latest comments
| 5:26PM |
"We did exactly that almost a year ago.
http://tweetbeat.it/" Simon Granath on Tweets Into Beats |
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
blogs (click for more»)
THE ADNEWS NGEN BLOG: Can we get excited about NFC?
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.
