Calling All the Heroes

8 August 2013

Advertiser: Toyota
Media Agency: TMS

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Toyota's new campaign channels the film What to Expect When You're Expecting with a group of dads that make parenting (and driving a sedan) look cool.

The funny ad shows Camry driving dads who give a 'cool' twist to driving the family sedan.

Mike Breen public relations manager at Toyota said "As Australia's largest manufacturer of sedans, we felt the need to reignite Australia's love affair with sedans. To do that, we want to celebrate the hero inside every Toyota sedan driver. We want to celebrate all the unsung heroes out there who all make an impact but don't necessarily get the reward or recognition they deserve."

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