Bursting with Goodness
| Advertiser: | Edgell |
| Creative Agency: | Belgiovane Williams Mackay Advertising (BWM) Melbourne |
| Added: | 16 January 2012 |
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Edgell has unveiled a new campaign for its canned vegetable range with the tagline "Bursting with Goodness".
Created by BWM, the campaign follows on from 2010's "Eat Well. Be Well. Edgell", which reminded consumers how great they would feel eating vegetables as part of a healthy lifestyle.
The national campaign is running across outdoor, print, digital and path-to-purchase.
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