Buddy Up
| Advertiser: | Triumph International Australia |
| Creative Agency: | BCM |
| Added: | 30 January 2012 |
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BCM has created a Facebook campaign entitled 'Buddy Up' for Triumph Australia to promote their sports bra brand, Triaction.
The campaign runs across Triumph's Facebook page, and allows uses to build a profile of their personal fitness goals and interests.
Users are then matched accordingly with a 'buddy' that lives close by, and are encouraged to interact and train together.
Triaction brand ambassador Michelle Bridges features in the campaign; and participants are given the chance to win a training session and lunch with her.
Triumph will also promote the campaign and drive new fans through Facebook engagement ads, SEM, and an e-newsletter to the Women's Health database.
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