Bucket Hat

Advertiser: Sunday Telegraph
Added: 19 January 2012

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Creative Credits :

Production Company: Film Construction

Media Agency:

ZenithOptimedia

The Sunday Telegraph has kicked off a campaign for its annual Australia Day bucket hat promotion.

The campaign was created by AJF Partnership, utilising elements of the recent "Sunday's Best" brand positioning.

The television spot is supported by radio, digital, print and point-of-sale advertising.

Creative director: Adam Rose
Creative team: Neil Walshe and Michael Harris


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