| Advertiser: | Sunday Telegraph |
| Added: | 19 January 2012 |
The Sunday Telegraph has kicked off a campaign for its annual Australia Day bucket hat promotion.
The campaign was created by AJF Partnership, utilising elements of the recent "Sunday's Best" brand positioning.
The television spot is supported by radio, digital, print and point-of-sale advertising.
Creative director: Adam Rose
Creative team: Neil Walshe and Michael Harris
| 5:26PM |
"We did exactly that almost a year ago.
http://tweetbeat.it/" Simon Granath on Tweets Into Beats |
| 4:40PM |
"Crowd sourcing the name of a state is wrong on so many levels. States aren't brands, they are places." Scarey on South Australia's name on the... |
| 3:46PM |
"How about "Yawnsville"" Darren on South Australia's name on the... |
MediaCom's Marine Chartier-Fruchard looks at the impact near field communication could have on the advertising and media industry.