Kit Kat wants you to stick up two [by two] fingers at that which threatens your entitlement to a break. In a world approaching terminal velocity, the rights our forefathers gave blood to win are at risk of being lost forever.
The chocolate enrobed crunchy wafer snack, long associated with having a break, has enlisted break guardians to add some grunt to the fightback.
The “Breakguards” campaign, created by JWT Sydney, has four TV commericals - one for each finger - as well as a series of four ‘Save your Break’ outdoor ads.
JWT Sydney’s general manager, Jenny Willits said: “To prove breaks are better with Kit Kat, we created a team of Breakguards to actively ‘Save Your Break’ wherever and whenever the quality of breaks are being undermined.”
Kit Kat Boss
Kit Kat Door Knockers
Kit Kat Loud Talkers
Credits:
JWT Sydney:
Executive Creative Director – Mark Harricks
Creative Director - John Lam
Creative Group Head – Laurie Geddes
Senior Copywriter – Adam Bodfish
TV Producer – Rachel Devine
Head of Insights – Andrew McCowan
Senior Account Director – Vanessa O’Brien
Account Director – Rhys Arnott
Production Company – Film Construction
Director – Bruce Hurwitt
Producer – Tim Pietranski
Media – Zenith OptiMedia
